Points You Must Integrate Into Your Web Design Process
Posted by spinxwebdesignchicago on Tuesday, February 7, 2012
Under: web design
Ideal website design process involves studying about the industry your business belongs to, analyzing the design trends of that specific industry, designing wireframe, selecting colors and implementing graphics on your own or downloading it from free image stock websites. All these things in website design focus on what should be added in your website. These are the things which work behind creating graceful websites at front stage. The actual effect of website performance get into picture when you launch it in your website and see how your visitors utilizing your website and things you have added in your website design. So far we have been creating website which looks great in design and which gets good appreciation from clients. But due to technology invention on accessing web by people and need of website to give better performance in different environment in which it is being viewed, there is a need of process which requires thinking beyond the look and creates actual performing websites.
You may have heard the concept of responsive website design which mainly focuses on giving better user experience to your visitors regardless of platform used to access your website. Here we are brainstorming mainly on two factor, first when you are integrating any object in your deign you must ask the need of specific object and second is the impact of that object on your website or visitors and taking decisions on how you can optimize these two factor. Here we want to talk about the two main points which you must add into your process.
Analysis of Website Statistics
Whether you are using third party analytic tools like WebTrends or Google Analytic or having in house solution for gathering website users data, there are certain factors which can guide you on giving priority on how you should add it. Especially when you have old websites with huge traffic, you have considerable data for making analysis and need of extracting points which require improving that data. You can analyze the things like which browsers visitors are using, common resolution among your users, Os used, geo graphical location, reason for abandoning your website at certain common pages, attributes of visitors who finished conversions. How much users have visiting from mobile device and browser and their behavior? And In page analytics for viewing the percentage of clicks on each section of website. From this data, you can see the current need and possibilities of creating better performing website based on previous data. For example, if you see there is a remarkable no. of users visiting from mobile device and have high bounce rate, you can check the compatibility of website in mobile browser and can figure out what’s going wrong? The same way if you found that users from specific browser are leaving your website at certain stage, you can test for that browser which you might have ignored. All these data together gives you ideas on making its performance better and points to look out for.
Implementation based on testing
At this stage, you are going to use different tools from which you can see the impact of implementing or modifying anything in your web design from the previous data explained in above paragraph. Whatever decisions you have made to implement in your design by analyzing website spastics, you are not going to trust it blindly. You must measure the difference in data by integrating that specific thing. For example if you found that flash navigation preventing your users with browser without flash support and if you suggest HTML navigation to replace flash one, you would analyze the difference in data from the same browsers. The same way you would see difference in all the things which you have suggested and integrated in your design from analyzing the website statistics instead of estimating and expecting for better. When there is more than one choice, you can keep the two things live for certain time period and would choose one which brings better performance. Tools like website optimizer or different tools for A/B testing can be used to do the job.
You may have heard the concept of responsive website design which mainly focuses on giving better user experience to your visitors regardless of platform used to access your website. Here we are brainstorming mainly on two factor, first when you are integrating any object in your deign you must ask the need of specific object and second is the impact of that object on your website or visitors and taking decisions on how you can optimize these two factor. Here we want to talk about the two main points which you must add into your process.
Analysis of Website Statistics
Whether you are using third party analytic tools like WebTrends or Google Analytic or having in house solution for gathering website users data, there are certain factors which can guide you on giving priority on how you should add it. Especially when you have old websites with huge traffic, you have considerable data for making analysis and need of extracting points which require improving that data. You can analyze the things like which browsers visitors are using, common resolution among your users, Os used, geo graphical location, reason for abandoning your website at certain common pages, attributes of visitors who finished conversions. How much users have visiting from mobile device and browser and their behavior? And In page analytics for viewing the percentage of clicks on each section of website. From this data, you can see the current need and possibilities of creating better performing website based on previous data. For example, if you see there is a remarkable no. of users visiting from mobile device and have high bounce rate, you can check the compatibility of website in mobile browser and can figure out what’s going wrong? The same way if you found that users from specific browser are leaving your website at certain stage, you can test for that browser which you might have ignored. All these data together gives you ideas on making its performance better and points to look out for.
Implementation based on testing
At this stage, you are going to use different tools from which you can see the impact of implementing or modifying anything in your web design from the previous data explained in above paragraph. Whatever decisions you have made to implement in your design by analyzing website spastics, you are not going to trust it blindly. You must measure the difference in data by integrating that specific thing. For example if you found that flash navigation preventing your users with browser without flash support and if you suggest HTML navigation to replace flash one, you would analyze the difference in data from the same browsers. The same way you would see difference in all the things which you have suggested and integrated in your design from analyzing the website statistics instead of estimating and expecting for better. When there is more than one choice, you can keep the two things live for certain time period and would choose one which brings better performance. Tools like website optimizer or different tools for A/B testing can be used to do the job.
At Spinx, Chicago web design service provider, we have group of data analyzer who closely observe the data and communicate with our web designer to improve it better. We have also added above factors in our regular web design process to create better performing website design.
In : web design